Henry not the solution as MLS seeks legitimacy

Soccer Betting Lines

07/22/2010 - Toronto, Canada (Sportsbook Betting Lines) - Major League Soccer has long been hoping to acquire a sense of legitimacy within the soccer world. The acquisition of players with marketing appeal has long been a tenet the league has used in order to gain such acceptance.

Thierry Henry is the latest high-profile player to be brought into the league in order to give it a better chance at such legitimacy. The problem in this philosophy, however, is that the players being brought in are long past their prime and are shadows of their former selves talent-wise, Henry fitting right into that mold.

The former Arsenal great managed only four goals for Barcelona last year, and at age 32 is in the twilight of his career. What he does bring to the New York Red Bulls and the MLS is the reputation as one of the all-time great soccer players but one only needs to look at the recent past to see how this has worked out before.

In 2007, the Los Angeles Galaxy brought in publicity magnet David Beckham in hopes of boosting the team's profile and that of soccer in North America. The long-term results have been underwhelming to say the least, with Beckham's extraordinary jersey sales numbers being the most positive aspect thus far, and his play being well below par.

Much like Beckham, Henry could provide a boom when it comes to merchandise but the likelihood of him having a lasting effect on the game in North America is a moderate one at best. A new philosophy is needed by the MLS to grow the game, and the options are vast if implemented properly.

Acquiring younger players with potential, over former stars that are over the hill, could lead to a change in the mindset about the MLS throughout the world. With players like Henry and Beckham seemingly making the MLS their final stop in their playing days, the perception of the MLS as a retirement home for former star players is growing.

The likelihood of the MLS being able to draw the likes of Lionel Messi or Cristiano Ronaldo to the league at this point are slim, but nothing stops teams in the league from searching the globe for young talented players that have yet to become established stars.

This is the model of many of the smaller soccer leagues in Europe, and allows them to be competitive while maximizing their assets when cash-laden teams from bigger leagues come calling.

To date, MLS teams have had very few players that have garnered interest across the bigger leagues such as the English Premier League, Italian Serie A and the Spanish La Liga. The most notable player to come out of the MLS and make a strong impression on the top tier in Europe is American Landon Donovan, who has seen time with Bayern Munich and Everton on loan over the last few years.

Though his stint at Bayern Munich saw mixed results, his stint at Everton was much more successful and that, perhaps more than the Beckham signing, made people take note that the MLS does indeed have some world-class players in their midst.

With such success outside the MLS, the league should be branding Donovan as its poster boy, and not the likes of Beckham or the incoming Henry. Though Donovan was originally discovered by Bayer Leverkusen in Germany, he has played the majority of his career in the MLS with San Jose and Los Angeles, as a key contributor to both teams success.

Donovan was only 19 when he made his debut, and the model by which he became a star in the MLS, and a widely-known soccer player, should be used more often in the league to give it the legitimacy it so desperately needs at this point in its existence.

Though not having reached the success of Donovan as of yet, fellow American national team member Jozy Altidore possesses a vast amount of skill that was first honed with the Red Bulls. He has yet to leave his mark in Europe after being sold to Villarreal, but provides yet another example of a young player groomed for success. At only 20, should Altidore return to the MLS in the near future, he could become the long-term heir apparent to Donovan on the North American soccer scene.

The signing of Thierry Henry by the Red Bulls seems to be an attempt at a short-term solution to a long-term problem. Trying to capitalize on the fading star of a recognizable player is nothing new to the MLS, though succeeding with that approach is foreign territory.

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March Madness odds and printable March Madness brackets

With the field of 64/65 set, MySportsbook.com has the Florida Gators as the 4-1 favorite to successfully defend their National Championship.  Men’s Division-1 College Basketball has not seen a team repeat as National Champions since Duke won back to back championships in ’91 & ‘92.  After losing three out of four late in the season, the Gators are full of momentum as they won their last four games by an average of 18 points.  Not surprisingly, right behind the Gators are the other three top seeds: Kansas 5-1, UNC 6-1, and Ohio State 7-1.  Many consider Kansas to be the hottest team in the country, having won 11 straight. With Kansas, it is hard to ignore all of the early exits from the “dance” in recent years.  With an impressive ACC Tournament, UNC ensured themselves the other top seed.  UNC has about as much talent as any other team in the tournament but with a team that’s best players are primarily freshman and sophomores, could youth be a concern.  Behind freshman sensation, Greg Oden, OSU will look to do what their football team failed to do just a few months earlier.  OSU seems to have peeked at the right time, as they currently have a 17 game winning streak.  Since the tournament field was expanded in 1985, there has never been an instance where all four #1 seeds advanced to the Final Four.  It is obvious that each of the top seeds have the talent to make it through to Atlanta.  But as everyone knows, when makes the NCAA Tournament so special are all of the spoilers and “Cinderella” stories that knock off the favorites on a daily basis.

Be sure to logon to MySportsbook.com to see check out all of the early lines and “March Madness” props.  Also be sure to enter the “$10,000,000 Perfect Bracket Contest”. If someone has the skills to predict every winner, they will be set for life and walk away with $10,000,000.  Even if no one can cash in on the Grand Prize, with a $35,000 guaranteed prize pool and a Mazda RX-8 to the first prize winner, Sportsbook.com’s bracket is a must for all “March Madness” fans.

MySportsbook.com’s odds to win the Championship and Regions:

EAST National Championship Region
Arkansas 300-1 50-1
Belmont 1000-1
Boston College 100-1 40-1
Eastern KY 1000-1
George Washington 75-1
Georgetown 10-1 3-2
Marquette 100-1 40-1
Michigan State 100-1 25-1
New Mexico St. 500-1 200-1
UNC 6-1 6-5
Oral Roberts  500-1
Texas 15-1 5-1
Texas Tech 200-1 5-1
USC 75-1 20-1
Vanderbilt 100-1 30-1
Washington State 40-1 15-1
WEST
Duke 50-1 10-1
Florida A&M 1000-1
Gonzaga 200-1  40-1
Holy Cross 300-1
Illinois 300-1 60-1
Indiana 75-1 40-1
Kansas 5-1 13-10
Kentucky 100-1 40-1
Niagara 1000-1
Pittsburgh 40-1 8-1
Southern Ill. 50-1 12-1
UCLA 10-1 3-2
VCU 500-1 100-1
Villanova 100-1 40-1
VA Tech 50-1 15-1
Weber St 1000-1
Wright St 1000-1 300-1
MIDWEST
Arizona 50-1 30-1
Butler 40-1 30-1
Davidson 300-1
Florida 4-1 4-5
Georgia Tech 75-1 25-1
Jackson State 1000-1
Maryland 30-1 6-1
Miami-OH 300-1
Notre Dame 100-1 20-1
ODU 500-1 100-1
Oregon 40-1 6-1
Purdue 300-1 60-1
Texas A&M CC 1000-1
UNLV 100-1 30-1
Winthrop 500-1 100-1
Wisconsin 15-1 7-2
SOUTH
Albany 200-1
BYU 200-1 40-1
Central CT St. 1000-1
Creighton 100-1 35-1
Long Beach St. 500-1 200-1
Louisville 40-1 10-1
Memphis 30-1 4-1
Nevada 75-1 35-1
North Texas 500-1
Ohio State 7-1 6-5
Penn 500-1
Stanford 200-1 50-1
Tennessee 100-1 20-1
Texas A&M 12-1 11-5
Virginia 75-1 18-1
Xavier 100-1 40-1

Field                                              100-1

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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

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